Use case
A spoken explainer, not an animated one
Upload one talking-head take of up to three minutes and get a finished 9:16 MP4 with captions burned in for about 110 credits. It is a person explaining one idea, cut tightly. Here is what goes in and what it costs, why animation hides a broken script, why one idea per video wins, and why six short explainers beat one long one.
- One finished thirty second explainer
- 110 CR
- Longest source take accepted
- 3 min
- Finished explainers a month on Premium
- 45
What it makes, what it costs, and what it deliberately leaves out
The input is one talking-head take, up to three minutes, filmed on a phone.
It transcribes the read, drafts the cut, places b-roll against your words and returns a 9:16 MP4 with captions burned in.
A batch is 100 credits. Rendering is 20 credits per output minute.
So a thirty second explainer is about 110 in total.
Basic is $39.99 for 2,500 credits, roughly 22 of them a month. Premium is $79.99 for 5,000, roughly 45.
Now the part most explainer buyers need first.
There is no motion graphics engine, no character animation and no whiteboard drawing.
If your explainer requires a moving diagram of a process, an animation studio is the right buy.
What this makes is a person explaining something, cut tightly, with captions that carry the terms.
For most products that is the better explainer anyway, and it costs a fraction of the animated one.
One explanation into a finished vertical
Explain it once
One take, up to 3 minutes
Batch
100 CR: transcript, director pass, b-roll
Cut the tangent
Delete a line, it rebuilds
Export
9:16 MP4, 20 CR per output minute
Animated explainers fail on the script, and the animation hides it
The usual explainer problem is not visual.
It is that the script explains the product to somebody who already understands the category.
Animation conceals this for about six weeks.
The piece looks expensive and everybody internally is pleased with it.
Then it underperforms and the diagnosis blames the channel.
A spoken explainer has nowhere to hide.
If the sentence does not land, the video is a person saying a sentence that does not land.
That is uncomfortable and extremely useful.
So the format is also a test. Film the explanation, watch it back once, and you will know within thirty seconds whether it is any good.
That feedback loop is worth more than production value, and it arrives in an afternoon rather than in six weeks.
Use it before commissioning anything expensive.
- An animated explainer takes weeks to prove a script was wrong
- A spoken one proves it in one viewing
- The most common script fault is explaining to somebody who already knows the category
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Explain one thing per video, and let the transcript enforce it
A three minute source ceiling turns out to be a useful constraint.
It stops the explainer from covering the whole product and forces one idea per piece.
One idea is the correct unit for vertical anyway.
Somebody scrolling will absorb one thing, and an ad that covers four covers none.
You direct on the transcript. Delete the tangent about the second feature and the cut rebuilds around what is left.
Highlight a phrase and a clip lands over exactly those words.
Change the pace and it re-cuts within a coverage cap of 40, 45 or 52 percent.
The person explaining stays on screen, which is where the credibility sits.
Emphasise the term you want remembered so it pops in the captions.
Fix any word the transcript mis-heard, which matters when the vocabulary is technical.
Then check the piece against one question. Could somebody repeat the idea back after one viewing.
A series of six short explainers beats one long one
The instinct is one comprehensive explainer.
That is what an agency quotes for and what a stakeholder can approve in a single meeting.
Six short ones outperform it in a feed.
Each is watchable in full and each can be tested independently.
A losing one costs about 110 credits rather than a project.
Roughly 5 to 8 percent of creatives carry spend, per Motion's analysis of 550,000+ Meta ads.
A series gives you attempts where a single film gives you one.
Basic is $39.99 for 2,500 credits, roughly 22 explainers. Premium is $79.99 for 5,000, roughly 45.
A $15 top-up adds 1,000 credits.
The trial is 7 days and 300 credits with no card, which is two finished explainers.
Finished explainers a month, by plan
- Trial, 300 credits2 explainers
- Basic, $39.9922 explainers
- Premium, $79.9945 explainers
- Each $15 top-up9 more
Where the diagrams and screens come from, and what comes out
There is no animation and no screen capture built in.
Anything you have already produced can still appear underneath the read.
Record the screen, export the diagram as a still, or film the object on a phone.
Upload it to your workspace library and highlight the words it belongs on. The clip or image lands over exactly those words.
The free b-roll search covers everything around the explanation, from millions of clips.
Exports are 9:16 MP4 only, so nothing for a website hero or a conference screen comes out of this.
Source takes cap at three minutes and one project makes one finished video.
Nothing of yours is stamped on the render, so the caption treatment carries the brand.
Somebody has to be on camera. If nobody will, the avatar module builds a presenter from a photo and a voice-over at 320 credits per minute of render.
The person is doing work no animation can do here.
A named human explaining an idea is the reason a stranger believes the explanation, and it is the whole argument for this format.
Questions people ask
- Does it animate diagrams or draw on screen?
- No. There is no animation engine. If you already have a diagram or a screen recording, upload it to the library and highlight the words it should cover, and it lands there.
- What does one explainer cost?
- About 110 credits: 100 for the batch and 20 per output minute, so 10 for a thirty second cut. Basic is 2,500 credits a month at $39.99.
- How long should a vertical explainer be?
- One idea long. The three minute source ceiling helps here, and a series of short single-idea pieces outperforms one comprehensive video in a feed.
- Who should not use this?
- Anyone whose explainer has to be an animated process diagram or a widescreen website film. For a spoken vertical explainer, six of these cost less than one animated one.
Six single-idea explainers, each finished with captions and b-roll for about 110 credits. One animated explainer costs more, takes six weeks, and gives you a single sample.