Comparison
Arcads brings performers, Creatify brings drafts, Cutroom brings the finished ad
Three tools, three different inputs. Arcads wants a script. Creatify wants a product page. Cutroom wants one filmed take and hands back a finished 9:16 ad. This page prices all three against the same job. By the end you will know which one your week can feed, and what one published ad costs on each.

- Share of creatives that carry spend, per Motion's analysis of 550,000+ Meta ads
- 5-8%
- Trial credits, 7 days, no card
- 300
- One thirty-second ad, upload to file
- 110 CR
Arcads casts the ad. It does not finish it.
Arcads is strong at something nobody could afford before. You bring forty words. It brings back fifteen people saying them.
Delivery is a real performance variable. Pace, warmth, whether somebody sounds like they are reading. Booking fifteen people to test it has never been possible.
What arrives is a read. No opening line written to earn the fourth second. No cutaway on the claim that needs evidence. No captions, and most people watch on mute.
That work lands on you, in another tool, on a Thursday evening. Cutroom does it in the same pass as the transcription, for 100 credits a take.
Arcads also thins out at the pause. A clear, confident read comes back clean. The half second of hesitation before somebody admits something true does not, and that hesitation is often the whole reason a UGC ad works.
Price it per published ad rather than per render. At a one in three keep rate, thirty published ads is ninety renders, and ninety renders is the tier you end up buying.
Creatify drafts at catalogue speed, and the editing is still yours
Four hundred SKUs and one marketer is not a taste problem. It is a counting problem. Creatify is shaped around the count.
Point it at a product page. It pulls the assets, drafts angles and assembles something watchable. At ten past five, a draft you can argue with beats a blank document.
The failure mode is convergence. Auto-drafted scripts share a structure and a set of conventions. Twenty variants turn out to be one script in twenty hats.
So price the editing, not the drafting. An hour of somebody rewriting twenty drafts is the real line item. It appears on nobody's plan page.
A draft is a starting point, not an ad. Somebody still has to cut it, caption it and decide what the first three seconds do.
Cutroom starts from the other end. The words are already yours, already said out loud, and the machine builds the ad around them.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Cutroom hands back a finished ad, not a read
One take goes in. A finished 9:16 MP4 comes out. B-roll landed on the right words, captions burned in, the dead half seconds gone.
The machine transcribes the take, plans the cut and searches millions of free clips. Then you direct it on the transcript.
Highlight a phrase and a clip lands over exactly those words. Delete a line and the cut rebuilds around the gap. Change the pace and the whole edit re-cuts. None of that costs a credit.
The facts a buyer needs before starting: somebody films the take, three minutes is the ceiling at upload, and 9:16 is the only shape that comes out.
The take can be a phone propped on two books in a kitchen. That is the point. The output reads like a person rather than like software, which is what this feed pays for.
- One take in, up to three minutes, and a finished 9:16 MP4 out.
- A batch is 100 credits: transcription, the director pass and the b-roll search.
- A thirty-second export is 10 credits, because export bills 20 credits per output minute.
- Directing on the transcript costs nothing. You pay again only when you export again.
Credits in one thirty-second ad, end to end
110 credits from upload to file, or 130 with a generated music bed. The iteration in the middle is the free part.
- Batch: transcript, cut plan, b-roll100 CR
- Music bed, optional20 CR
- Export, 30 seconds10 CR
- Directing on the transcript0 CR
Six creatives a month is a sample size, and it is too small
Published benchmarks put the share of ad creatives that carry spend at roughly 5 to 8 percent. That is Motion's analysis of 550,000+ Meta ads. Call it one in thirteen at the generous end.
Six creatives in a month is not a test against that rate. It is a raffle with six tickets in a draw of fourteen.
Nobody on your team is short of angles. Ask a founder for twenty and you have them before lunch. Half are worth filming.
What caps the number is the cost of turning one angle into a file that can go live. The brief. The booking. The wait. The edit. Two revision rounds. The export.
So the question is not whether your creative is good. It is whether you sampled enough of it to find out.
Each tool here is a different answer to that one sentence. Cutroom's answer is 110 credits and no timeline session at all.
Fourteen creatives, one winner
At the 7 percent midpoint of the published range. This is the shape of the problem, not a bad month.
Count two numbers from last month and the tool picks itself
Finished ads published. Scripts written and never filmed. The larger number names your gap.
If both numbers came out small, write ten more angles before buying anything. Nothing on this page manufactures something worth saying.
There is a second sorting question. Are you buying volume or credibility? Generated performers are cheap and endless, which suits thirty cold tests. A real person is finite, and a real person is what carries the spend once an angle works.
Agencies often end up with two of these rather than one, because the shortage changes per client. That is a normal outcome.
Whichever you buy, count the finished ads at the end of the month rather than the assets in the folder. Those two numbers are rarely the same.
The rows below are the same decision in one screen. Two of them go to Arcads. The rest are what happens after somebody films.
- Angles written down, customer language in hand, nobody to say them out loud. Arcads.
- Four hundred products, no writer, and a need for drafts to react to. Creatify.
- Somebody already films, and the edit is the part that never gets done. Cutroom, 110 credits an ad.
- You need unscripted emotion from an actual customer. Pay a creator, then cut it here.
Arcads and Cutroom, row by row
Two rows go to Arcads and they decide it if nobody will film. The other six are what a buyer gets after somebody does.
| Arcads | Cutroom | |
|---|---|---|
| Works with nobody on camera | Performers come included | Somebody films the take |
| Delivery variants of one script | Fifteen reads, fifteen faces | One take, one performance |
| Finished ad, not a read | A person reading, nothing else | Hook, cutaways, captions, pacing |
| B-roll landed on the phrase | You go and find it | Searched and cut to your words |
| Captions burned in for mute | A separate step elsewhere | Six packs, one tap |
| Cost of a one-word fix | A new render, full price | Retype it, no charge |
| Price you can forecast | Depends on your keep rate | 100 credits a batch, published |
| A real person on screen | Synthetic performer | Your actual face |
Questions people ask
- Which one is cheapest?
- Cutroom publishes its numbers. The trial is 7 days and 300 credits with no card. Basic is $39.99 a month for 2,500 credits and Premium is $79.99 for 5,000. A batch is 100 credits and an export is 20 credits per output minute. Arcads and Creatify revise pricing often, so read their own pages.
- Can I use more than one of these together?
- Yes, and plenty of teams do. A common pairing is a generator for cold volume and Cutroom for the founder-led ads that carry the brand. They fail in different ways, so the mix is sturdier than one subscription.
- Do synthetic presenters perform worse?
- It depends on the job. For a clear product explanation they are fine and often hard to tell apart. For a trust-led claim in a first-person voice they are weaker, because the thing being sold is that a real person meant it.
- How many ads do I need before any of this pays off?
- More than most people plan for. Motion's analysis of over 550,000 Meta ads puts the share of creatives that carry spend at 5 to 8 percent. Judge any tool on cost per tested creative, not on the polish of one output.
- Nobody here will go on camera. Is this still for me?
- Only at the edges. There is an avatar module here, a photo plus a voice track at 320 credits per minute of render, which covers the week nobody is available. If your whole premise is ads without filming anyone, buy Arcads.
Arcads gives you a read. Creatify gives you a draft. Cutroom gives you the file you upload, with the cutaways landed and the captions already burned in.