For your team
The supplier clip is already running on nine other stores
Everyone testing this product downloaded the same supplier footage. Same clip, same track, same white text on top. The feed has already seen it. Here is what duplication costs you, why creative moves slower than your product tests, why a spoken read cannot be downloaded, and what eight openings from one afternoon come to.
- Longest source take you can upload
- 3 min
- One batch: transcript, director pass, b-roll
- 100 CR
- Trial length, 300 credits, no card
- 7 days
Everyone testing this product is running the same fourteen seconds
Supplier media is a shared asset. The clip of the gadget rotating on a marble worktop went to every store that asked for it.
That is every store selling the item this month.
Two consequences follow and neither is about taste.
Frequency against your audience is higher than your reporting suggests. The viewer met your creative last week under another brand name.
You also have no way to win on execution.
When the footage is identical, the only levers left are the caption font and the price.
Price is the lever you cannot afford to pull.
The usual answer is to hire someone to re-cut the same footage. That is a faster route to the same duplicate.
Two stores running identical footage into overlapping audiences pay to show one viewer the same fifteen seconds twice.
Only one of them gets the order, and it is rarely the one that bid higher.
You test products weekly and creative monthly, and that gap is the whole loss
A product test runs seven days. You kill it or you scale it and move on.
The creative behind it was made once, at the start, and never touched again.
So a product gets one chance to be interesting.
If the hook was wrong, the product looks dead.
You bin an item that would have worked on a different opening and never learn which it was.
Published benchmarks put the winner rate at roughly 5 to 8 percent of creatives, per Motion's analysis of 550,000+ Meta ads.
One creative per product means one draw per product.
The fix is not more products. It is more openings per product.
That becomes possible the moment an opening stops costing a booking.
- One creative per product test means one draw from a one-in-thirteen deck
- A product killed on a bad hook is inventory research you paid for and cannot reuse
- Rotating creative weekly matters more on a catalogue that rotates weekly
Twenty products, one creative each
At 5 to 8 percent, roughly one of those twenty attempts carries. The other nineteen products get written off on a sample of one.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
A spoken read is the one asset your competitor cannot download
Film yourself for ninety seconds saying what the product does and who it is for.
That take exists nowhere else. No supplier can hand it to the next store.
Upload it, up to three minutes. Cutroom transcribes the read, drafts the cut, finds b-roll and returns a finished 9:16 MP4 with captions burned in.
Then you direct on the transcript. Highlight a phrase and a clip lands over those exact words.
Delete a weak line and the cut rebuilds. Change the pace and it re-cuts.
Your own product shots go underneath. Film the item once, upload the clip to your workspace library, and drop it on the phrase where you describe it.
Coverage is capped at 40, 45 or 52 percent depending on how hot you set the pace.
That cap does real work here. Wall-to-wall stock footage with a voice on top reads as a dropship ad within two seconds.
The read is also the cheap part to iterate on. Same body, eight different first sentences.
From a ninety second read to a testable ad
Film once
Phone, quiet room, up to 3 minutes
Batch
100 CR, transcript and first cut
Re-cut the opening
Delete a line, change the pace
Export each version
20 CR per output minute
Eight openings from one afternoon costs less than the day's ad spend
A finished thirty second ad is about 110 credits. That is 100 for the batch and 10 to render.
Basic gives 2,500 credits for $39.99, roughly 22 finished ads a month.
Premium is 5,000 for $79.99, roughly 45.
Run that against a seven day product test.
Eight openings across the week, killed and replaced on the days they underperform.
Not one creative defended for the full seven.
You also stop protecting creative. The ad you spent nothing on gets switched off on Tuesday afternoon with no conversation.
That is the behaviour every testing guide asks for and almost nobody manages.
A $15 top-up adds 1,000 credits, about nine more ads, for the week a product actually takes off.
Finished ads per month at about 110 credits each
- Trial, 300 credits2 ads
- Basic, $39.9922 ads
- Premium, $79.9945 ads
What the tool needs from you, and what it hands back
The input is one person speaking. You, a friend, or a customer paid for twenty minutes.
Twenty minutes of arranging buys the only footage in your account a competitor cannot obtain.
The free b-roll search covers the world around the product, which is most of what an opening needs.
Anything showing your specific item is a shot you film on the same phone.
Upload it to your workspace library and it lands in every ad afterwards with one highlight.
The flat facts. Exports are 9:16 MP4, source takes cap at three minutes, and each project makes one finished ad.
If nobody will appear, the avatar module turns a photo and a voice-over into a lip-synced presenter.
That is 320 credits per minute of render and 70 credits per minute of generated voice, and it carries a product explanation well.
Keep the first-person claims for a real person. I ordered this and here is what turned up only lands from somebody who did.
Questions people ask
- I do not have the product yet. Can I still make the ad?
- Yes. Film a read about the problem and let the free b-roll cover the world around it. When the item arrives, film one clip, upload it to your library, and drop it into the ads you already made.
- Does using stock b-roll create the same duplication problem as supplier clips?
- No, because it sits under your own words at a coverage cap of 40 to 52 percent rather than being the whole video. The read is what makes the ad unrepeatable.
- How fast can I get eight variants of one product ad?
- One three minute take covers all eight. Each variant is a fresh project at 100 credits for the batch plus 20 per output minute, so a thirty second version is about 110 credits.
- Who should not buy this?
- Stores where nobody will go on camera at all. Everyone else gets an asset the next store cannot download, for about 110 credits an attempt.
The supplier clip is a shared asset. Your read is not. One take, four openings, roughly 440 credits, and no competitor selling the same item can download a word of it.