Guide
Arcads bills per render, so your keep rate is the price
The billable unit in generated UGC is one rendered video. It bills whether you publish it or delete it. So the bill is not the ads you run. It is that number divided by your keep rate. This page covers the meter, the three costs it hides, and the other meter that bills a filmed take instead. By the end you will be able to size a tier before you pay for one.

- The unit a generated-UGC tool bills you in
- Per video
- The number that turns units into a real bill
- Keep rate
The unit is a render, and it bills whether you keep it or not
You write or paste a script, choose a performer, and the tool renders a take. Plans bundle a monthly allowance of those renders, and your tier is chosen by how many you expect to make.
Read the current plans on the vendor's own site rather than in any article, this one included. Tiers in this category get revised often and allowances get renamed, so a figure repeated here would be a snapshot of a week that has gone.
What moves slowly is the shape of the meter, and the shape is what you can plan against. Every tool producing a synthetic person reading a script bills this way.
One consequence worth internalising: the meter cannot tell a good render from a bad one, so nothing in it improves as your taste does. Better scripts lower this bill. Better judgement afterwards does not.
Learn the shape once and you can forecast all of them. You also stop being surprised by the invoice in month two, which is when most people discover the difference between renders made and ads published.
Thirty published ads is ninety renders at a one in three keep rate
Divide by your keep rate and the tier you need changes shape immediately. Publish one in two and thirty ads is sixty renders. Publish one in three and it is ninety. Publish one in four and it is a hundred and twenty.
Nobody knows their own keep rate before they start, so buy the first month at the smallest tier that lets you measure it rather than the tier matching your ambition.
Here is what kills a render. A line lands wrong. The performer stresses the wrong word. The pacing sags at eleven seconds and you can feel the viewer leaving. None of that is visible on a plan page and no vendor can quote it for you.
Keep rate depends on your script discipline more than on their model. Teams writing tight, spoken-sounding scripts keep far more renders than teams pasting a paragraph off a landing page, which makes better input the cheapest way to cut this bill.
Renders behind thirty published ads
Same output, four different bills. The keep rate is the number you cannot read off anybody's pricing page.
- Keep 1 in 260 renders
- Keep 1 in 390 renders
- Keep 1 in 4120 renders
- Keep 1 in 5150 renders
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
A one-word fix is a full render, and nobody forecasts that
On this meter there is no small change. Fixing one word in the second sentence costs a whole new render at full price, and anybody arriving from a normal editing workflow underestimates that by a factor of several.
The second hidden cost is the tier gate. Watch for the feature you cannot do without sitting one tier above the volume you need. Then you are paying for one feature and receiving volume you will never use.
The third is annual commitment. Annual plans price below monthly ones, which is a good deal when your usage is stable and an expensive guess in month one. Buy monthly until you have a keep rate you trust.
Ask one more question before you sign. Does unused allowance carry into next month? Most does not, and an uneven schedule then wastes spend in every quiet month of the year.
- Every fix is a full render, not an edit.
- The gating feature may sit above your real volume tier.
- Annual pricing rewards certainty you do not have in month one.
- Unused monthly allowance usually does not carry forward. Check whether it does.
A ten minute forecast you can take to their pricing page
Four numbers, one multiplication. Do it for every tool on the shortlist and the columns finally line up.
Ads live per month
The only number you actually care about
Keep rate, guessed low
One in three is a safe starting assumption
Revisions per kept ad
Each one is a full render here
The feature that forces a tier
Buy the higher of the two tiers
The other meter bills the take, and a change of mind is free on it
The alternative shape charges for processing footage you already own. Cutroom works that way, and the whole table is published.
One batch is 100 credits. It covers transcription, the director pass and the b-roll search. Export is 20 credits per output minute, so a thirty-second ad is 10. That is 110 credits from upload to finished file.
Then the part a render meter cannot do at any tier. You direct the cut on the transcript. Highlight a phrase and a clip lands over exactly those words. Delete a line and the cut rebuilds. Change the pace and the whole edit re-cuts. None of that costs a credit, so the one-word fix that bills a full render over there is free here.
The trial is 7 days and 300 credits with no card. Basic is $39.99 a month for 2,500 credits and Premium is $79.99 for 5,000, with a $15 top-up buying 1,000. Thirty ads cut from ten takes is 1,300 credits, inside Basic with room left. Thirty ads from thirty separate takes is 3,300, which is Premium or Basic plus a top-up.
The facts a buyer needs before starting: somebody films the take, three minutes is a hard ceiling at upload, and 9:16 is the only export.
The difference worth noticing is not the price. This one you can compute before you buy. The render meter you can only compute after a month of measuring yourself.
Arcads and Cutroom, meter against meter
Two rows go to Arcads, and they decide it if nobody will film. The other six are what the take meter hands back once somebody does.
| Arcads | Cutroom | |
|---|---|---|
| Works with nobody on camera | Performers come included | Somebody must film |
| Source longer than three minutes | No upload ceiling | Three minutes, hard stop |
| Cost of a one-word fix | Full render, full price | Retype it, no charge |
| Forecast before you buy | Depends on keep rate | Fixed table, fixed costs |
| Finished ad, not a read | You still edit it | Captions, cutaways, pace |
| B-roll landed on the phrase | You source every clip | Searched and placed |
| Captions burned in for mute | A separate step elsewhere | Six packs, one tap |
| Trial without a card | Check their current offer | 7 days, 300 credits |
Questions people ask
- Why will you not tell me what Arcads costs?
- Because we would be a second-hand source for a number that changes, and a wrong price quoted confidently is worse than no price. Their own pricing page is authoritative and takes ten seconds to read. What we add is the arithmetic you do afterwards.
- What is a realistic keep rate for generated UGC?
- It varies too much by script quality to give one honest figure. Assume between one in two and one in four for planning, measure your own over the first thirty renders, and replace the guess with the measurement.
- Is per-video pricing worse than credits?
- Not worse, harder to forecast. Per-video billing tracks attempts, and attempts are what you cannot predict before using the tool. Per-seat pricing is easy to forecast and easy to overpay for. Credits sit in between.
- How do I compare two tools that meter differently?
- Convert both to cost per ad you would publish, including your rejection rate and your average revisions in both columns. Sticker price tells you almost nothing when one tool bills attempts and the other bills processed footage.
- Is there anyone who should buy the render meter instead?
- Anyone whose company will not put a person in front of a camera. Every Cutroom project starts from a filmed take, so buy the generator, measure your keep rate over thirty renders, and size the tier in month two.
Forecast the meter, not the headline. On this one the table is published, the fixes are free, and a finished ad is 110 credits.